https://www.trendsi.com is a B2B drop shipping supplier in the US. I worked with the inbound sales team to devise and implement marketing strategies. The North Star metric for my internship was to increase new user sign ups through our website.
- Product Growth: Orchestrated the launch of custom landing pages (using Framer) for Google and Facebook ad channels, leading to a 5% increase in new user sign-ups.
- Competitive Analysis: Implemented the email marketing strategy for the e-commerce app and website users by analyzing 15+ competitive factors, increasing Click Through Rate by 3%.