Project Focus: Product Discovery, MVP Plan, Marketing, and Operational Strategy
Summary: As an International student in the US, it was challenging to find a place before moving here. While some platforms were not open to international students, others had a high risk of credibility. I worked on a new product idea from discovery to MVP to solve this problem.
This document outlines the strategic plan for launching a new product aimed at international students seeking accommodation in the US.
The product addresses the challenges of accessibility and credibility faced by these students. Key components include a detailed product discovery process, an MVP development plan, targeted marketing strategies, and a comprehensive operational framework to ensure successful market entry and user adoption.
The initiative is designed to provide a reliable and user-friendly platform, enhancing the overall experience for international students and establishing a trusted solution in the housing market.
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